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See Patagonia’s Paddle Protest For Oil Drilling Safety On California Coast

See Patagonia’s Paddle Protest For Oil Drilling Safety On California Coast

Over the last while, Patagonia has been increasingly using its platform as an outdoor apparel company to instil some activism among its enthusiasts under the marketing tagline “The New Localism.” Some of its most effective and engaging work have been documentary projects that have shone a spotlight on restoring river systems, the activism of prominent big wave surfer Ramon Navarro, among others.

For its latest project, in partnership with The Surfrider Foundation and other local groups, the brand led a flotilla of paddlers on kayaks, stand-up paddle boards, and surf boards five miles off the California coast near Santa Barbara and alongside an oil platform, to raise awareness for four bills making their way through the California State Assembly that promise to stop new offshore oil drilling, improve pipeline safety and oil spill response capability.

The protest was in response to a May 19 oil spill that dumped more than 140,000 gallons of crude onto the beaches near Refugio State Park, and close to Patagonia’s own headquarters.

Once alongside the looming industrial structure, the paddlers unfurled a 70-foot banner with the hashtag #CrudeAwakening, to encourage people to sign a petition and learn more about the issue.JB