The 2015 Innovation By Design Awards Winners: Experience

From making flights tolerable to modernizing the museum, here are 2015’s best examples of experience design.

Good design goes beyond the simple act of imbuing a product with visual beauty or perfect functionality. It’s also about making someone feel satisfaction, excitement, or comfort while interacting with it. That’s where experience design comes in, and this year’s finalists and winner exemplify this facet by updating the museum visit for the 21st century, making your flight less miserable, or making it easier to navigate through complicated spaces. Congratulations to all, and many thanks to our judges: Dan Gardner, cofounder of Code and Theory; Mauro Porcini, SVP and chief design officer of PepsiCo; and Kevin Young, SVP of product experience at Continuum. And finally, a sincere thank you to everyone who entered and supported Fast Company‘s commitment to elevating the design profession.


If you’re looking for more inspiring work, don’t forget to check out the finalists in our other categories: Winners, 3D-Printing, City Solutions, Data Viz, Experience, Experimental, Fashion, Graphic Design, Health, Mobile Apps, Product Design, Smart Home, Social Good, Students, Web Design.


Cooper Hewitt, Smithsonian Design Museum

Firm: Local Projects
Client: Cooper Hewitt, Smithsonian Design Museum

As part of a three-year-long renovation and redesign spearheaded by Local Projects’ Jake Barton, the Smithsonian Design Museum took a step into the future with an array of interactive works meant to entertain, but also educate visitors on the history of design. Armed with a digital pen, each visitor can bookmark favorite pieces for later viewing, and draw any object, such as a vase, to see what others throughout design history share similar proportions.



JetBlue Mint

Creators: Jamie Perry, Marty St. George
Client: JetBlue

With Mint, JetBlue sought to bring an improved business class experience to passengers at a lower cost. Everything from check-in, to security, to boarding has been cleverly streamlined. And once onboard, flyers are given free wi-fi, a completely revamped entertainment console, better food options, seats which lie flat, and the option to turn that seat into a private pod.

Pullman Biz Playground

Creators: Mathieu Lehanneur
Client: ACCOR


With its new “Business Playground” designed for the Pullman Hotel Group, ACCOR wanted to take the sterility out of conference rooms (and the meetings therein). Working with famed designer Mathieu Lehanneur, they created a sleek space loaded with high-tech conveniences and ergonomic touches.

Starbucks Reserve Roastery and Tasting Room

Creators: Liz Muller, Andre Kim, Jill Enomoto
Firm: Starbucks Coffee Company

Starbucks is facing a slew of high-end, artisanal competitors. Its strategy? To create richer, more homegrown stores and new store formats. Located in downtown Seattle, the Starbucks Reserve Roastery and Tasting Room has been restored to an approximation of its building’s original 1920s decor, and offers visitors the chance to watch the roasting process and to sample those beans using one of six hand-brewed methods.


Narita Airport Terminal 3

Creators: Naoki Ito

Embracing fun and simplicity in equal doses, the redesigned Terminal 3 at Japan’s Narita airport plays off the theme of the upcoming 2020 Olympic games it’s hosting with walking paths that look like a running track (complete with a color-coded wayfinding system), and an open decor scheme planned out by the masters of Muji.

National September 11th Memorial and Museum

Firms: Local Projects and Thinc.


Designing a museum for one of the worst American tragedies was never going to be easy, but with the National September 11th Memorial and Museum, Local Projects and Thinc managed to strike a balance between memorializing the victims, and keeping visitor’s attention with an interesting educational experience that not only offers a sense of what it was like to be down at Ground Zero, but also what it was like to experience 9/11 in different parts of the world.

Zoom City Arena LED Basketball Court

Firm: Nike

Unveiled at the NBA’s 2015 All-Star Week, Nike’s Zoom City court is able to be quickly, and dynamically, skinned with any design the company could dream up, thanks to an LED projection system. Kicking things up, players are able to actually interact with the court, as the projectors can guide them through a series of drills and workouts in real time.


About the author

Adrian Covert has written some things on the Internet, and now he writes and edits things on Co.Design. Loves naps


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