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Kevin Durant And Friends Get Insanely Excited For Nike’s New KD8 Collection

The Swoosh and Foot Locker aim some enthusiasm at back-to-school shoppers.

Kevin Durant And Friends Get Insanely Excited For Nike’s New KD8 Collection

Sneaker heads can get all kinds of excited whenever a new shoe is dropped. Basketball benches can get a wee bit worked up after a big dunk. Now a new ad from Nike and Foot Locker combines the two and takes them to the level of ludicrous.

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To celebrate Kevin Durant’s new shoe and apparel collection for the back-to-school season, we see the Oklahoma City Thunder star drop by a streetball game just in time to witness a particularly thunderous dunk followed by some equally thunderous crowd theatrics. Mouths go agape, the screaming is unbridled, clothes get torn up, multiple humans flip through the air, a jet pack, and more until . . . everyone settles down and continues to watch the game.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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