Betabrand, the San Francisco-based online clothing store/crowdfunding platform, is kind of an ideas factory: From using female PhDs and comedy writers as their models to hacker-led marketing to RFID blockers in jeans to pants that develop rainbow patterns as they get washed to paparazzi-proof clothing, the company’s big on innovative ways of promoting itself. And how do you recruit more innovators? It might not be, as HP recently learned, requiring your free-spirited innovators to conform to a corporate dress code. Rather, it may involve nipple tassels.
That’s the takeaway from this tongue-in-cheek, midriff-on-blast spot from the company, announcing its job openings in the wake of the HP kerfuffle. The spot, which features a number of male engineers in increasingly absurd outfits, stresses the “no dress code required” policy at BetaBrand with a series of visual gags. They go from fashion-forward t-shirts to midriff-baring crop tops (that AC/DC look is on fleek) to nipple-free outfits complete with pasties and tassels. No word from the company on how welcoming they are to engineers who prefer chinos and an oxford-cloth button-down, but for those folks, there’s always HP.