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Kendrick Lamar’s New Reeboks Makes A Fashion Statement Against Gang Violence

The superstar rapper’s design is anything but neutral when it comes to gangs in his hometown.

Kendrick Lamar’s New Reeboks Makes A Fashion Statement Against Gang Violence
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Since partnering with Reebok, Kendrick Lamar has paid tribute to his hometown of Compton, CA, and gotten a bit revolutionary. Now, with his latest design, the superstar rapper is making a fashion statement about gang violence.

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The new Ventilator model is primarily white but one shoe has a subtle red theme, while the other is blue, in a nod to the troubled gang culture in his hometown of Compton. The tongues on both shoes declare your feet “neutral.” The new shoe is set to launch on July 18th.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.

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