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Now You Can Go Shopping On Twitter

If you like Demi Lovato or Game of Thrones, Twitter really hopes you’ll buy things from its app.

Now You Can Go Shopping On Twitter
[Screenshots: via Twitter]
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Twitter is beginning to roll out pages for products and places with e-commerce integration. The pages, which include purchase buttons, are part of the social networking site’s increasing foray into e-commerce and monetization.

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“These pages will feature images and video about the product alongside information such as a description, price, and an option to buy, book, or visit the website for more information,” Twitter product manager Amaryllis Fox wrote in a blog post. A companion section of curated “collections” by Demi Lovato, Game of Thrones, Target, and other “influencers” is already viewable and ready for shoppers on the mobile app and Twitter.com.

Re/code points out that Twitter will likely take a cut of purchases made through the pages, and that the move seems to be part of a conscious strategy to monetize Twitter’s massive reserves of user data. Earlier this week, Twitter announced Project Lightning, a Snapchat-esque tool that will offer curated coverage of live sports, major television shows, and breaking news events.

[via Re/code]