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What The Starbucks Race Together Campaign Actually Got Right

Business improved, the coffee chain saw an uptick in how the brand was perceived, and its CEO stood up for values employees care about.

When Starbucks rolled out the #RaceTogether campaign back in March, the company suffered backlash from an enraged, uncaffeinated Twitter audience.

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On this episode of 29th Floor, Fast Company editorial director Jill Bernstein sits down with senior writer Austin Carr to talk about his feature story on what went wrong with the campaign and how it ultimately benefited the company’s bottom line.

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