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What The Starbucks Race Together Campaign Actually Got Right

When Starbucks rolled out the #RaceTogether campaign back in March, the company suffered backlash from an enraged, uncaffeinated Twitter audience.

On this episode of 29th Floor, Fast Company editorial director Jill Bernstein sits down with senior writer Austin Carr to talk about his feature story on what went wrong with the campaign and how it ultimately benefited the company’s bottom line.

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