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A New Cisco Campaign Warns Businesses About The Dangers Of Hackers And Little Girls

Cisco warns of hackers and future disruptors.

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As you’re reading this there is an army of hackers silently dismantling your company’s digital security systems, stealing vital data, customer information, and all those after-hours nude selfies stored on your servers. Meanwhile, on the other side of the world there is a little girl in school who will eventually become an industry disruptor and your biggest competitor. Are you ready? ARE YOU?! A new campaign from Cisco suggests that you may not be as prepared as you think you are.

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Instead of focusing on the intricate IT details involved in meeting these imminent threats to your livelihood, the two new ads from agency Goodby Silverstein & Partners put a human face to these two unique challenges, all while touting Cisco’s security and advanced technology as the solution to these very 21st-century business problems.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.

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