As you’re reading this there is an army of hackers silently dismantling your company’s digital security systems, stealing vital data, customer information, and all those after-hours nude selfies stored on your servers. Meanwhile, on the other side of the world there is a little girl in school who will eventually become an industry disruptor and your biggest competitor. Are you ready? ARE YOU?! A new campaign from Cisco suggests that you may not be as prepared as you think you are.
Instead of focusing on the intricate IT details involved in meeting these imminent threats to your livelihood, the two new ads from agency Goodby Silverstein & Partners put a human face to these two unique challenges, all while touting Cisco’s security and advanced technology as the solution to these very 21st-century business problems.JB