The Economist has premiered the first content from its new film division, launched in March, to bring more of the magazine’s voice to short-form documentary web video content.
Two series pilots go live this week. “Future Works” profiles jobs of the future being done today, starting with a look at how drone operators are working in disaster recovery, construction, and conservation. The first episode of “Global Compass,” a show about how persistent social problems are being tackled around the world, focuses on new approaches to drug policy from Portugal to Colorado. Both series use detailed on-the-ground reporting and a bit of humor to offer a unique look at significant global themes.
Led by Economist Films president Nicholas Minter Green, the company plans to initially focus on high-end, short-form videos designed to appeal to existing Economist readers and new audiences, with a longer-term goal of producing a wider variety of content, both sponsored and commissioned.JB