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Heineken Gives Unsuspecting Tourists An Insider View Of Paris

Of course there’s a secret club in the catacombs and a marauding gang of mimes.

Heineken Gives Unsuspecting Tourists An Insider View Of Paris

For many people, the ultimate goal in travelling to exotic locales is to somehow get a taste of the local life. To not be that wide-eyed, clueless tourist standing on the street corner trying to figure out what to do next, or bumbling along with the other map-reading masses. It’s a notion Airbnb has tapped into, and why Not For Tourists guides exist.

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For the latest ad in its “Legends” series (including “The Date” and “The Odyssey”), Heineken takes us to Paris to meet “The Insider,” who gives an unsuspecting tourist group a rather unconventional tour around the city, including a catacombs nightclub (during the day), attacking mimes, and a Moulin Rouge workshop.


The spot, by agency Wieden + Kennedy Amsterdam and director Danta Ariola, is pretty much the dream scenario for any tourist in Paris. Except for the marauding gang of mimes. Those are, obviously, terrifying.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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