advertisement
advertisement

See Decades Of Brand Design History In Seconds Via These Trippy Logo GIFs

See Apple, McDonald’s, Nike, Starbucks, and more go from humble beginnings to global symbols.

You know how if you’re around someone who loses (or gains) a huge amount of weight over a long period of time, you don’t really notice how dramatic the change is, compared to when you don’t see your buddy for a year and he walks in the room 50 lbs thinner? It also works with balding and self-tanning. “How did I never really notice you were orange?”

advertisement

That’s why these GIFs, created by Zing, chronicling the evolution of major global brand logos are a bit surprising. Sure, UPS was founded in 1907 so it’s reasonable that would be a pretty dramatic makeover, but even relatively young brands like Google have changed pretty dramatically right in front of our face.


advertisement
advertisement

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

More

All week you can attend Innovation Festival keynotes with Robert Downey Jr., Malala Yousafzai, Chip and Joanna Gaines, Janelle Monáe, and more. Claim your free pass now.