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Lingerie Ads Make Elbows And Armpits Almost NSFW

We’ve seen lingerie ads that use Clockwork Orange-style visual assaults, celebrity-directed short films and even a single tear emo-approach to tug at your heartstrings. What we haven’t seen before is an armpit.

A new campaign for Argentinian lingerie brand Jane Pain by agency Conill Saatchi & Saatchi USA plays on our expectations by using optical illusion, creative photography, and some unlikely body parts to make its point.

You may never look at your elbow the same way again.

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