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Snap! Crackle! Pop! How Kellogg’s Crushed The Cereal Competition

Did you know that the Kellogg’s Company began as a Seventh Day Adventist health spa in 1894? Crazy, right? Watch the video above to see how it evolved to make the sugary snacks it’s known for today–it involves a sibling rivalry, ingenious marketing, and a few lawsuits!–and why the company is reinventing itself for the kale generation.

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