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Can Microsoft Get Its Groove Back? The Evolution Of The Brand In 3 Minutes

With Windows 95, Bill Gates and Paul Allen sold the world a product it didn’t know it needed. That magic is hard to maintain.

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Over the years Microsoft has brought us indispensable tools including Word and Internet Explorer, and amazing devices like the Xbox. But today, almost everyone you know has a computer in their pocket–and Microsoft is having trouble competing with Apple. Watch the above video to see how Microsoft has rebooted its marketing strategy to refresh the brand.