advertisement
advertisement
advertisement

It’s Possible For Tough Guys To Drink Milk And Look Cool, According To This New Cravendale Spot

It’s Possible For Tough Guys To Drink Milk And Look Cool, According To This New Cravendale Spot

There are times when nothing but a glass of ice-cold milk will do–if only drinking milk wasn’t seen as something only kids, and the uncool, do. A new campaign from premium U.K. dairy brand Cravendale is aimed at establishing itself as the preferred tipple of the discerning, grown-up milk drinker.

In a new spot, Arla-owned Cravendale unveiled a new, rather enigmatic character. The ad’s voiceover announces: “Behold the milk drinker” and follows a mysterious chap, who sports a ’70s-style handlebar mustache (not to be confused with hipster facial hair) as he goes about his daily life. He has a glass of milk in hand at all times and never spills a drop, even when riding a mechanical bull.


The 30-second ad, created by agency Wieden + Kennedy London is filmed in the style of a movie trailer and shows the mysterious hero studying a book entitled: “Know Your Cow” because: “He is a connoisseur of the cow,” the voiceover tells us as if this were as complex as being an authority on claret or single-malt whiskies. And who knows, maybe it is.

It’s Cravendale’s latest attempt to move on from the hugely successful and quite unsettling “Cats With Thumbs” ads, a range of which ran from 2011 to 2013. The brand followed the cats with the even odder “Barry the Biscuit Boy” spot last year.


The new film carries the hashtag #MilkDrinkersMilk and was produced with the directing collective Canada via Canada London and production company RiffRaff.

advertisement
advertisement