He’s never starred in one of its commercials, but James Franco just became an unexpected spokesperson for McDonald’s, thanks to a lengthy op-ed the actor wrote for the Washington Post in defence of the struggling fast feeder.
“All I know is that when I needed McDonald’s, McDonald’s was there for me. When no one else was.”
Franco worked a behind the counter at the golden arches after dropping out of UCLA, starting off on the late-night drive thru shift, sporting a purple shirt and visor. He wrote the piece because, in light of the brand’s struggles and much-publicized new strategy, he wanted to voice his support. As far as product endorsements go, we learn here that he gave up being a vegetarian to scarf down cheeseburgers (“light, and airy, and satisfying”), loves his fries salty, and recommends eating the apple pies frozen–“great with coffee.”
Whether it’s a welcome piece of Main Street real talk sprinkled with Before They Were Stars charm, or a naive mischaracterization of a multinational, either way it’s one bizarre piece of (unintentional?) brand content.