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The Brand Evolution Of “Rolling Stone” Magazine

Remember when everyone wanted to see their picture on the cover of the Rolling Stone? A look back at its triumphs and travails.

The Brand Evolution Of “Rolling Stone” Magazine
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Rolling Stone has been under media scrutiny lately for screwing up the basic tenets of journalism with “A Rape on Campus.” We look back on the magazine’s origins in the Summer of Love, the gonzo journalism that Hunter S. Thompson popularized in its pages, and the series of controversies that have plagued the magazine in recent years.