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Jay Z’s Odd Tidal Wave Of Tidal Tweets

Doth Hova protest too much?

Jay Z’s Odd Tidal Wave Of Tidal Tweets
[Photo: Flickr user Matthew Harrison]

The launch of Jay Z’s newly acquired music streaming service Tidal hasn’t been met with the fanfare he was hoping for.

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Since its launch in March, Tidal has faced harsh criticism for dwindling downloads, an ousted CEO straight out the gate, and claiming to cut a better deal for artists even though the artists aligned with the service are multi-millionaire acts like Nicki Minaj and Madonna.

It could very well be that Tidal just needs time to find its audience in the burgeoning landscape of streaming services. But Jay Z certainly isn’t helping his own cause with his stream of tweets today–in fact, he seems a little too defensive.

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About the author

KC covers entertainment and pop culture for Fast Company. Previously, KC was part of the Emmy Award-winning team at "Good Morning America," where he was the social media producer.

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