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Blindfolded Kids Try To Find Their Moms By Touch In This Sweet Mother’s Day Ad

Pandora Jewelry finds a unique way to illustrate the bond between mothers and children.

Blindfolded Kids Try To Find Their Moms By Touch In This Sweet Mother’s Day Ad
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Could you pick your mom out of a line-up by touch alone? That’s the challenge Pandora Jewelry presented to six kids, aged three to nine. The moms stood silently in a row, their eyes wide in anxious anticipation, as their child would step forward and begin the evaluation process.

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The spot, by Danish agency Malling Publications, is for Pandora’s Unique Collection and ties the product to this very Dove-y stunt through the unique bond between children and mothers. Not so far removed from spending half the day in each other’s arms, it’s heartwarming (and maybe a little bit tear-inducing, you big softie, you) to see how quickly and confident the kids are in making the right choice.


About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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