When did Disney princesses become a [i]Thing[/i]? Believe it or not, it wasn’t until the early 1990s, when Disney realized the marketing potential of its fairy-tale heroines and codified its creations as a stand-alone brand: [url=http://princess.disney.com/]Disney Princess[/url]. Watch the video above to see how the company took so many glass-slippered, dwarf-chilling characters and turned them into a highly marketable machine.
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