Nintendo is over a century old and has seen success in almost everything it’s done, from handmade playing cards to funky ’70s mechanical toys to two pillars of contemporary culture: Mario Brothers and The Legend of Zelda. It had less success selling vacuums, taxis, and “love hotels,” but that’s another video. Lately the brand has faltered and lost its perch at the top. Watch the video above to see how the company went from a mom-and-pop shop to gaming giant.
collections
NewslettersInnovation FestivalCurrent IssueRecommender
The apps, books, movies, music, TV shows, and art are inspiring our some of the most creative people in business this month
Strong Female Lead
The struggles and triumphs of prominent women in leadership positions
Platform Wars
The major tech ecosystems that battle for our attention and dollars
Tech Forecast
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
FastCo.Works Studio
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens