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Help Miracle-Gro Celebrate The Start Of Spring By Planting An Emoji Garden

These are some of the few plants that are impossible to kill.

Help Miracle-Gro Celebrate The Start Of Spring By Planting An Emoji Garden
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Do you routinely kills your houseplants? Are you incapable of keeping even a cactus alive? If so–or if you’re just sick of this never-ending winter–then Miracle-Gro has come to the rescue. To market its magic formula to black-thumbed millennials, the company is planting #springmoji, a crowd-sourced garden made of digital flora. These are emojis, of course: happy, warm-weather icons shaped like roses, sunflowers, ears of corn, and even eggplants. You can’t kill them; they won’t even wilt.

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To get this garden started, agency 360i partnered with developer Matthew Rothenberg, creator of Emojitracker. Starting last Friday (the first day of spring), Miracle-Gro began monitoring the popular aggregator for plant-themed emojis on Twitter. Now, whenever someone tweets a flower or tree, the company adds a plant emoji to its online garden. You can watch the buds sprout or get in on the action by tweeting out any of the 12 spring-themed emojis listed at Miracle-Gro’s Springmoji site. As of this morning, there were roughly 700,000 springmojis in the Miracle-Gro plot.

So start digging in the digital dirt and then go to the garden store and pick out a ficus or philodendron. This time, the little guy might actually survive.

About the author

Jennifer Miller is the author of The Year of the Gadfly (Harcourt, 2012) and Inheriting The Holy Land (Ballantine, 2005). She's a regular contributor to Co.Create.

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