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SXSW Is Dead, And Marketing Overload Killed It

Welcome to a special edition of The 29th Floor from South by Southwest. Fast Company‘s Mark Wilson and Noah Robischon take us on the tour of the worst of the worst when it comes to branding at the interactive festival. The only problem is, it turns out to be really fun.

Watch the video above and let us know what you think at #29thfloor (even though we’re SO over hashtags).

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