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And The World’s Most Overrated Design Is . . .

Drumroll, please!

The people have spoken! Beats by Dre headphones are officially the world’s most overrated design.

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Beats ousted artisanal branding 59% to 41% in the final round of our March Madness bracket pitting prominent designs against one another in a bid to name the most overrated one of all.

It’s not just that Beats, the high-end headphones whose best-selling Solo model runs $200 a pair, have all the quiet elegance of a Mack Truck. It’s that they turn wearers into advertisements for Beats itself. As Devin Liddell, who leads brand strategy for the design consultancy Teague, wrote in a recent essay: “While the design isn’t bad, it is entirely overrated—more ubiquitous than iconic, with a chunky design language focused primarily on turning your head into a billboard for the logo.”

Read more about Beats here, and thanks for playing in our bracket. See you next March!

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About the author

Suzanne LaBarre is the editor of Co.Design. Previously, she was the online content director of Popular Science and has written for the New York Times, the New York Observer, Newsday, I.D

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