Walk in to any airport in the world and you’ll see them. Business travelers. Sensibly and professionally dressed, often with just enough road weariness to let you know a two-week sales trip may not be as glamorous as it sounds. Sure you get the per diems, the air miles, and all the wee little hotel shampoos you can handle, but what about all that time shuffling from one meeting to the next, one city to another, being so close yet so far from really experiencing all these different people and places. Or maybe you’re just homesick.
Delta and agency Wieden+Kennedy New York manage to delightfully embody all the malaise of the corporate journeyman in a new brand spot that follows one fellow around the globe. No matter where he goes it all feels the same. The happy, earnest sounds of “Love You” by Free Design only adds to the weight this company globetrotting has on his soul (a weight that’s lifted when he climbs back aboard his Delta flight, of course). It’s all a lot less George Clooney in Up In The Air, more Willy Loman as world wanderer.JB