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Oh The Humanity! Witness The (Over) Dramatic Ups And Downs Of Man-Flu

Acute Baby Step Condition? Puppy-Eye? Cold and flu remedy Ipren outlines the major symptoms of dude sick at home.

Oh The Humanity! Witness The (Over) Dramatic Ups And Downs Of Man-Flu

When stuck home sick with a cold or flu, beset by cabin fever and the earthy aroma of days-worn pajamas, the world can seem a very cruel place.

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Cold and flu remedy Ipren has obviously done some extensive research into the behavioral habits of Sick Dude At Home, and in a new ad, with Danish agency Advance and director Simon Kaijser, dramatizes their findings. And oh, the drama. The six major Man-Flu symptoms are Acute Baby Step Condition, Short Arm Syndrome, Intimacy/Repulsion Dysfunction, Amplified Photosensitivity Disorder, Puppy-Eye, and Sudden Leisure-time Remission.

It’s a brilliant breakdown of how illness makes big babies of us all, if needlessly veering into doofus dude territory. Sure, any guy will recognize at least a few of these, but we all know the drama of Short Arm Syndrome and Acute Baby Step Condition are far from gender specific.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.

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