“You don’t need to leave half naked,” says Uri Minkoff, CEO of his sister Rebecca’s eponymous fashion brand, while demonstrating the high-tech, touchable mirrors in a Manhattan store’s dressing room. And the crazy part? He’s right! The screens deliver an Uber-like experience, wherein a different size of jacket is magically delivered by one of the shop’s employees, whose name you now know. Is this the future of shopping? Based on the number of competitors Rebecca sees coming in to try out the tech, the answer would seem to be yes. Take a look at this week’s episode of Innovation Undercover, then tell us about your own experience touching the magic mirrors with hashtag #InnovationUndercover. Happy shopping!SS
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.