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Watch A Heartwarming Story Of Fatherhood (and Insurance) That’s A Sadvertising Masterpiece

Thanks MetLife Hong Kong, for the perfectly good reason to weep openly on a Friday.

Watch A Heartwarming Story Of Fatherhood (and Insurance) That’s A Sadvertising Masterpiece

Based on reputation alone, we’re almost conditioned to start weeping as soon as we hear about a new insurance commercial from Thailand. More recently, other countries have caught on to the brand value of real tears when it comes to marketing a product like insurance.

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Now comes a new spot from MetLife, by agency BBDO Hong Kong, that can proudly boast matching Thai Life Insurance’s ability to put a lump in your throat. In “My Dad’s Story,” we meet a doting father who does anything for his little girl. We won’t spoil the twist, but the tale and a tagline like “We understand every sacrifice you make for your children’s future,” let’s just say it’s sadvertising at its blubbery best.


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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.

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