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InMobi Hits 1 Billion Unique Devices

The world’s second-largest mobile ad network behind Google reaches a major milestone.

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Global mobile ad network InMobi announced today that it reached over 1 billion unique devices in Q4 2014, making it the first mobile-only ad platform to do so. The India-based company, led by founder and CEO Naveen Tewari, is second only to Google in the world’s ad market, reaching users in Asia, North America, Europe, and Latin America with six billion ad requests per day on mobile apps.

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InMobi started in the chat and VOIP space, but later pivoted to mobile ads and was able to scale thanks to funding from Kleiner Perkins Caufield & Byers and Softbank. Its platform serves ads based on external feeds like location, weather, and news, meaning a decent chance of relevance to the mobile user.

“Our commitment to creating a rich and unique mobile ecosystem is what sets us apart and has helped us reach this milestone,” Tewari said in a statement. “We are reimagining advertising at its core, and now, with over one billion devices on our network, we are well-positioned to deliver on that promise.”

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About the author

Evie Nagy is a former staff writer at FastCompany.com, where she wrote features and news with a focus on culture and creativity. She was previously an editor at Billboard and Rolling Stone, and has written about music, business and culture for a variety of publications

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