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William Shatner Returns To Priceline For Some Super Bowl Pre-Game Action

The Negotiator is back and bragging about all the guys he knows.

William Shatner Returns To Priceline For Some Super Bowl Pre-Game Action
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The Shatner reprises his long-running role as Priceline Negotiator, this time doing his Shatner-y best to convince you its his hotel connections that give you the best deal possible.

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The spot by Butler, Shine, Stern and Partners will air during the Super Bowl pre-game and–at more than 17 years–the brand says it further marks Shatner as one of the longest-running celebrity spokespeople in advertising history. Speaking of celebrity spokespeople, Kaley Cuoco-Sweeting also makes an appearance for all of two seconds.


About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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