When it comes to concerns over possible privacy violations, Google has run into more challenges in Europe than almost anywhere else.
“This investigation has identified some important learning points not only for Google, but also for all organisations operating online, particularly when they seek to combine and use data across services,” the ICO’s Head of Enforcement, Steve Eckersley, said in a statement. “It is vital that there is clear and effective information available to enable users to understand the implications of their data being combined. The detailed agreement Google has signed setting out its commitments will ensure that.”
The search giant now has until June 30 to make the requested changes.
While this decision currently applies to the U.K. only, it follows reports of proposed similar measures in the U.S., aiming to restrict the way in which consumer data is gathered and handled by Internet companies—along with handing out new power to the Federal Trade Commission to mete out punishments for privacy violations.