01.29.15
the 29th floor

Why You Won’t See Many “Super Bowl” Ads On Sunday

The NFL charges a hefty fee to any brand that says “Super Bowl.” But “Big Game” Free as a jay bird! So whether you’re rooting for the Seahawks or the Patriots on Sunday, here’s one idea that can unite us all: our love of the “Big Game!” Watch Fast Company senior editor Jason Feifer sing the praises of brands who refuse to pony up. Then tell us where you plan to watch the big game with hashtag #29thFloor.VL

Ideas

These Solar Farms Have A Secret Hiding Under Them: Mushrooms

MobilityScore Tells You Exactly How Easy A Place Is To Get Around Without A Car

This New Treatment Center Wants To Revolutionize Addiction Rehab

Entertainment

Charlotte Gainsbourg, Lizzo, And Cyrus Vs. Cyrus: The Week In Music

Has Purpose Made Brands Forget How To Be Cool?

Seinfeld’s House Of Cards, Another “Blade Runner” Prologue: Top 5 Ads Of The Week

Co.Design

Cities & Spaces

There’s An Entirely New Way Of Mapping The World, And It’s Brilliant

I Want To Travel The World Inside This Floating Art Ball

7 Designers Draw Their Code Of Ethics

Fast Company

How To Use Facebook, Twitter, And YouTube To Change Your Career

The troubling numbers behind the Trump cabinet’s pricey trips

As The AI War Rages, Google Assistant Is “Very, Very Likely” Coming To Nest’s New Secure System