For the past few decades, Pierce Brosnan has been plying his trade as an action adventure star–super spy, super thief, hitman, private detective, singing love interest . . . okay, forget that last one. Point is, the man is accustomed to a certain genre of acting.
In this extended version of Kia’s new Super Bowl ad, by agency David&Goliath, Brosnan is getting walked through his role a potential car ad and the actor makes a number of assumptions about the demands of the job. While the actor is told that no, there will actually be no speeding cars, no snipers, and no explosions–just a nice leisurely drive in the snow to a secluded cabin in a 2016 Sorento CUV–the spot cleverly works in all of those things for a likable, have-it-both ways Super Bowl effort.