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A Designer’s Guide To Setting The Mood With Lines

Know your lines!

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Want to imbue an air of refinement with a single brushstroke? Rikard Rodin, who blogs at Zeven Design, put together a handy little infographic on how designers can use lines to set the mood, drawing from the “mood lines” in the book Landscape Architecture by John Ormsbee Simonds.

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In graphic design, lines can be used to establish a certain sensibility, whether with fonts, the arrangement of different colors, or the composition of a photo.

Mood lines are especially easy to spot in movie posters, which–let’s face it–can be a little unoriginal in their design. Is your movie about noble aspiration? Great! Design it around a vertical line, like this poster from Interstellar. Want to convey that a character is flamboyant? Add a sharp, wavy line (preferably in the form of crazy hair).


Naturally, the infographic is a just a set of guidelines. These rules don’t apply in every case. Not every design is going to feel pessimistic if the font slopes downward. But in general, will your work look a little more “active” if it’s in a sort of lightning bolt shape? Sure.

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Rodin’s full post is worth a read. Go here.

[via Design Taxi]

About the author

Shaunacy Ferro is a Brooklyn-based writer covering architecture, urban design and the sciences. She's on a lifelong quest for the perfect donut

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