• 01.15.15

This Amazing Fashion Ad Spoof Is Actually An Ad For Mercedes-Benz Fashion Week Berlin

A pitch perfect send-up is a welcome wink-wink in a world typically lacking in self-awareness.

As brand films go, the fashion industry’s output tends to land somewhere between non-sensical pretension and unintentionally funny severity. Someone at Mercedes-Benz knows this all too well.


The brand and director Danny Sangra have created one of the best fashion brand shorts in recent memory for Mercedes-Benz Fashion Week in Berlin. It takes all the randomness, over-the-top acting and preening faux poetry we love and expect from fashion brands and then turns the entire concept on its head with a healthy dose of reality.

Sometimes all you’re looking for in the dead of night is a place to pick up some milk.

(Via Adweek).

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.