Hello, ladies. (And gentlemen.) A towel-clad Isaiah Mustafah has been clicked on by over 40 million people (or a few overheated folks many, many times) since the launch of Old Spice’s insanely popular ad campaign in 2011. Since then, the brand has made countless viral marketing and advertising case studies. But what was Old Spice like before the Old Spice Guy dominated social media? Watch the video to find out.
collections
NewsletterCurrent IssueRecommender
The apps, books, movies, music, TV shows, and art are inspiring our some of the most creative people in business this month
Strong Female Lead
The struggles and triumphs of prominent women in leadership positions
Productivity
Productivity tips and hacks
Platform Wars
The major tech ecosystems that battle for our attention and dollars
Tech Forecast
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
FastCo.Works Studio
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens
Follow us:
