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Serial has done the impossible and become a must-listen-to event. Here’s how you can borrow some of its creative gestalt.

BY FastCo Studios

Over two million people have streamed each episode of the Serial podcast. That’s as many as some prime-time television shows. Fast Company‘s Noah Robischon and Chuck Salter talk about what creative people can learn from the series–and why it’s just. So. Good.

Watch the video above, and then tell us why you think the podcast works so well with #29thFloor.

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