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Why Is “Serial” So Damn Good? Unlocking The Secrets To The Smash Hit’s Success

Serial has done the impossible and become a must-listen-to event. Here’s how you can borrow some of its creative gestalt.

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Over two million people have streamed each episode of the Serial podcast. That’s as many as some prime-time television shows. Fast Company‘s Noah Robischon and Chuck Salter talk about what creative people can learn from the series–and why it’s just. So. Good. Take a look and then tell us why you think the podcast works so well with #29thFloor.