You’d think between the melodrama of Mad Men and all the billions of dollars spent on it every year that our culture might take advertising a bit more seriously.
But in this new call for entries campaign for the ad industry’s 2015 Andy Awards, agency Wieden+Kennedy found some people in other professions to pay tribute to the brave folks of advertising. A Hurt Locker-style bomb demo expert, a neurosurgeon and a firefighter all tip their hats to the level of skill, commitment, and, yes, courage it takes to do something like coming up with a groundbreaking social media campaign in a week.
They’re funny, well-written and acted and have the perfect amount of self-awareness to impress. And you can test your own bravery at the ANDYs site. Some might question the choice of using a bomb demo expert while the country has fresh, and constantly renewed war wounds. (Could the same point be made with a swordfisherman or ice road trucker type job? Hard to say.) Let us know your thoughts in the comments below.