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Peace, Love, And Branding: The History Of Ben & Jerry’s In 3 Minutes

How the chilled-out ice cream kings started in a small Vermont gas station and ended up in everyone’s fridge.

They went from wanting to launch a bagel company to cold crushing the ice cream industry in the flash of a spoon. Their funky flavors are named after pop culture icons (Cherry Garcia) and serve as mini campaigns for left-leaning politics (Hubby Hubby) instead of the usual vanilla flavors. They rocked beards before it was cool!

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If you’ve ever wondered why Ben & Jerry’s ditched bagels in 1978, which top media company inspired the name Karamel Sutra, and where the brand’s controversial flavors go to die, check out the video above.

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