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How Bad Was Uber CEO’s Apology? We Put His Words To The Test.

Uber’s CEO used Twitter to apologize. We test how his words sound in real life.

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After a brutal week of bad news, Uber CEO Travis Kalanick‘s took to Twitter to apologize–but did he sound authentic? Fast Company senior editor Jason Feifer decided to test-run Kalanick’s words–by harassing his colleagues, and then apologizing Kalanick-style. Watch to see the results.