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Ingenious Giftwrap Transforms Into A Tote Bag

The giftwrap that keeps on giving: Nendo has invented an elegant solution to the holiday season’s paper waste problem.

During the holiday season, between Thanksgiving and New Year’s Day, people in the United States generate about 25% more waste than usual–about 1 million extra tons. And part of that waste is made up of mountains of wadded-up wrapping paper that get tossed out after gift-giving fests.

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For a more sustainable approach, Japanese design studio Nendo has invented the gift wrap that keeps on giving. Called gifttote, it’s a swath of fabric, available in three different sizes, which can wrap gifts and which can be tied up with a nice thick ribbon that comes in several bright colors. Once the gift is unwrapped, the ribbon is passed through four grommets in the fabric, and voila, it becomes a tote bag. There’s no tape, scissors, or folding skills necessary for gift-givers, it won’t clog landfills, and the giftwrap doubles as a present in itself.

[h/t Inhabitat]

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About the author

Carey Dunne is a Brooklyn-based writer covering art and design. Follow her on Twitter.

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