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  • 11.10.14

This Drunk-Driving PSA Is The Least Danceable Use Of Kool & The Gang Ever

New PSA marks 50 years of anti-drunk driving campaigns with a powerful not-quite celebration of the resulting statistics.

This Drunk-Driving PSA Is The Least Danceable Use Of Kool & The Gang Ever

The first drunk-driving PSA aired in the U.K. in 1964. Since then, the efforts of the government and other organizations have had a significant societal effect. The number of deaths tied to drunk driving has gone from 1,640 a year to just 230. Factoring in that the number of licensed cars has tripled to 35 million and it’s even more impressive. But not quite worth celebrating.

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This new PSA, from agency AMV BBDO London and directed by Mark Zibert, shows emergency responders and hospital staff singing Kool & The Gang’s hit “Celebration.” It’s a hard-hitting juxtaposition, hearing a song generally known more for dance floor epics and karaoke fun over life-threatening car accidents. It ends with just the kind of gut-punch moment we’ve come to expect from the best PSAs aiming to impact people’s behavior.


About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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