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  • 11.10.14

Mulberry Turns Christmas Morning Into A Cutthroat Competition

It’s actually not the thought that counts, but who gives you the best gift.

Mulberry Turns Christmas Morning Into A Cutthroat Competition

The Christmas season is about giving. It’s about making those around you smile, reminding people just what they mean to you and stocking up on a year’s worth of good vibes and sweet emotions. That, or proving our own self-worth by seeing who can collect the biggest pile of expensive gifts.

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Luxury brand Mulberry gives us a look at one posh family’s yuletide tradition of cutt-throat Christmas morning gift competition for the affection of one woman. In the ad, by agency adam&eveDDB–the same folks behind John Lewis’ Christmas feelings-maker–we watch as sister, mom, boyfriend and, finally, grandma are all locked in a competition so high stakes that it actually crosses, ever so briefly, into the supernatural.


It’s enough to both bemoan the holiday’s swan dive into crass commercialism and wish you had a thoughtful family just like this one.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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