On the surface this new holiday ad for Burberry is just your typically ambitious, artsy, four-minute nod to the surreal world of fashion. But take a closer look at the young protagonist and you may see flashes of a certain world soccer legend and Spice Girl.
The star of Burberry’s new holiday ad is none other than 12-year-old middle son of David and Victoria Beckham. Romeo Beckham dances and mugs for the camera with the best of the trench-coated lot, in a story that sees him play cupid on the (fake) streets of London.
It’s not Romeo’s first fashion rodeo for the brand–the wee Beckham first featured in a Burberry print ad two years ago. As a standalone film, it’s just OK. But as a piece of marketing that taps both our culture’s rabid obsession with celebrity and desire for luxury goods, it’s an earned media Christmas wish come true.