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This Interactive Map Shows The Best-Selling NFL Jerseys Among Female Fans

This Interactive Map Shows The Best-Selling NFL Jerseys Among Female Fans

Recently, a popular men’s magazine got into hot water for claiming that women don’t like watching sports (the offending article’s point was that women don’t relate to sports stats–a questionable assumption packaged in an eye-rollingly mansplain-y way). But actual stats do suggest that women love at least one sport–football, oddly enough. Forty-six percent of NFL fans are female, which means that nearly half the football-loving population are donning team colors on game days. To foster friendly competition among female fans (and boost sales, perhaps along with the image of a league that is not perceived as female friendly), Dick’s Sporting Goods has been tracking the best-selling jerseys among women in every state. Broncos quarterback Peyton Manning is hot in Colorado and Minnesota, while Seattle Seahawks Russell Wilson has swept a total of four states: Washington, Idaho, Nevada and New Mexico.

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But Wilson should watch his back. The interactive map also breaks down best-sellers by week, month and season, and lets you customize a search for your favorite player’s sales across the the country. After his terrible performance against the Raiders on Sunday (only 17 of 35 passes completed), Wilson’s popularity plummeted. Sales of his jersey are down 3% Meanwhile, Steelers wide receiver Antonio Brown has been having a lucky week–his jersey sales are up nearly 9%. Which goes to show that women might be die-hard fans, but they also root with their wallets.


See the interactive map here

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