The team behind Portland-based Nike’s marketing has been coming up with innovative ads since 23-year-old graphic designer Carolyn Davidson invented The Swoosh in 1971 (she was paid $35, but don’t worry, she received stock options later). Watch the video above to see the evolution of the sports brand named after a victorious goddess, from the very first “Just Do It” ad to the crowning of His Airness, Michael Jordan.
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
Future of Philanthropy
Inside The Changing World Of Giving
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
The apps, tips, tactics, and brain hacks to help you work smarter instead of harder.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens.