Sport is a funny thing. For something created for recreational purposes, it has evolved into religion, politics and the human experience all in one game. People invest so much time and passion into their favorite teams, it can ruin your day if your team loses.
KFC and agency BBH London take a look at one example of this phenomenon by following two young fans of rival Scottish soccer teams Sterling Albion and Dunfermline. The ad, directed by Peter Cattaneo (Full Monty), was shot on a real match day, with real fans, and even the two young protagonists were cast from local soccer academies.