What happens when brands adopt a technology before most people have a chance to play with it? That’s what’s happening now with Oculus Rift, which has become the new plaything of brands eager to show off their cool factor–but it means that, for most people, their first experience with the virtual reality goggles will be as a thing that shows them advertising.
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New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
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How our urban centers are building toward the future.
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