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Google Challenges Amazon Prime With Same-Day Delivery For $95 A Year

“Google Express” expands to new cities and adds more merchant partners.

Google Challenges Amazon Prime With Same-Day Delivery For $95 A Year
[Photo: Flickr user Lyza]

One year after the launch of Google Shopping Express, Google has expanded its same-day delivery service–now called Google Express–to three new cities. In a clear move to compete with Amazon Prime, Google will also begin offering a yearly membership option for the service–for $95, undercutting Amazon Prime’s $99 annual price.

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Google Express, however, is not simply an Amazon Prime clone. The service partners with Costco, Target, Barnes & Noble, Walgreens, and other traditional retailers. Customers can order items online from Google Express or a partner store, then a Google Express employee picks up those orders and delivers them to the customer’s door the same or next day.

Google previously charged $4.99 per store visited, but now it is offering subscription plans: $95 per year or $10 per month as alternatives to the per-store fee. Not only is a $95 yearly Google Express membership slightly less expensive than Amazon Prime, but orders will arrive faster than Amazon Prime’s two-day delivery. New members also get the first three months free.

As of Monday, Google Express expanded same-day delivery to Boston, Chicago, and Washington, D.C. Previously, same-day service was only available in San Francisco, San Jose, and Manhattan, and next-day delivery was available in Northern California.

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